From June 22-25, 3C Ventures returns to Lucia Beach with PLAGE 3CV, a vibrant seaside destination curated for Cannes Lions’ most meaningful conversations and connections.

Rooted in CONVENE – 3C Ventures’ ethos of bringing diverse industry leaders together in elevated settings for incisive dialogue, strategic growth, and transformative partnerships – PLAGE 3CV pairs impeccable hospitality with a refined Mediterranean sensibility to encourage engagement and foster relationships that endure beyond the Festival.

Chef’s Table

Chef’s Table

A private event series shaped by craft and intention, the Chef’s Table brings culinary artistry and considered company together for thoughtful dialogue. With Michelin-starred guest chefs, bespoke fragrance experiences, and personalized luxury apparel, each gathering unfolds as a sensorial journey – layered, immersive, and unforgettable.
Plage 3CV Chef's Table

Le Bistro

Le Bistro

Le Bistro is 3CV’s signature pop-up eatery where Mediterranean flavors meet Riviera-charm. With locally sourced ingredients and exceptional service, this beachfront oasis offers a welcome exhale from the hectic pace of the week.

Hours of operation:

Monday – Thursday
8:00am – 4:30pm
Walk-ins welcome

Programming

Join us for our curated insight series where influential voices across media, marketing, entertainment, sports and technology convene for lively, transformative discussions. Together, they will explore the ideas, tensions, and cultural shifts shaping the industry today… and the opportunities that lie ahead..

Monday, June 22

CULTURE, DECODED

The Zeitgeist, Storytelling, and Brand Relevance

3:00-4:30pm

FROM CODES TO SCRIPT: HOW FAST CULTURE CAN BECOME IP

VICE Studios

Amy Powell, President

Host & Exec. editor, Pablo Torre Finds Out, Pulitzer Prize winner

Pablo Torre

3C Ventures

Moderator: Michael Kassan, Founder & CEO

THE TASTEMAKERS’ TABLE: CURATION, WORLD-BUILDING, AND SETTING THE CULTURAL AGENDA

Roku Media

Charlie Collier, President

JP Morgan Chase

Leanne Fremar, Chief Brand Officer

Esquire

Michael Sebastian, Editor in Chief

Unilever

Tati Lindenberg, CMO, Home Care

3C Ventures

Moderator: Karna Crawford, Partner, Marketing Transformation

LYRICS TO LEGACY: EARNING CULTURAL CREDIBILITY

Genius

Jackie Vignone, CRO

Genius

Rob Markman, Artist Relations Manager

SiriusXM Media’s Fluency

Nikki Buchanan, Head of Sales & Cultural Strategy

3C Ventures

Moderator: Barbara Piermont, Chief Growth Officer

MORE THAN A MOMENT: INSIDE THE FRANCHISE ECOSYSTEMS DEFINING CULTURE

NBCUniversal

Frances Berwick, Chairman of Bravo & Peacock Unscripted

NBCUniversal

Karen Kovacs, President Advertising & Partnerships

Summer House and In The City

Lindsay Hubbard, Cast Member

Target

Michelle Mesenburg, Chief Brand Officer

NY Post

Moderator: Melanie Bromley, Executive Entertainment Editor

Tuesday, June 23

ADD TO CART

Commerce, Content, and the Moment of Conversion

3:00-4:30pm

THE FUTURE OF AGENT TO AGENT COMMERCE

The Palmer Group

Shelly Palmer, CEO

COMMERCE EVERYWHERE: THE STORE, THE FEED, AND THE NEW CONSUMER JOURNEY

Mastercard

Nili Klenoff, EVP of Commerce Media and Innovation

Instacart

Ali Miller, GM, Advertising

Walmart

Jill Toscano, Head of Media

3C Ventures

Moderator: Jane Lacher, Partner, Agency Optimization

THE COMMERCE INTELLIGENCE LAYER: DATA AND THE NEW COMPETITIVE EDGE

Best Buy Ads

Lisa Valentino, President

Chase Media Solutions

Lauren Griewski, Head of Go-To-Market

BabyList

Jill Cress, CMO

YouTube Shopping

Travis Katz, GM & VP

CNN

Moderator: Richard Quest, Anchor and Correspondent

THE RE-COMMERCE ERA: HOW VALUE, IDENTITY, AND STORY ARE RESHAPING CONSUMER BEHAVIOR

eBay

Jamie Iannone, CEO

3C Ventures

Moderator: Michael Kassan, Founder & CEO

Tuesday, June 23

The Intelligence Era:

How Iconic Brands Leverage AI to Foster the Future

4:45pm

ZETA Global

David Steinberg, CEO

Gap Inc

Damon Berger, SVP Marketing Shared Services

3C Ventures

Michael Kassan, Founder & CEO

Wednesday, June 24

THE POWER OF BELONGING

Fandom, Creators, and the Rising Currency of Connection

8:30-10:00am

CREATOR TV: THE NEW FRANCHISE ECONOMY

Spotter

Nic Paul, President

Creator

Airrack

dentsu

Moderator: Christine Cotter, Managing Director, Head of Social Innovation

FANDOM AS INFRASTRUCTURE: BUILDING BRANDS ON COMMUNITY

iHeartMedia

Lisa Coffey, CBO

American Express

Jess Ling, EVP, Global Advertising

Tubi

Nicole Parlapiano, CMO

Snap Inc

Grace Kao, CMO

Yahoo

Moderator: Rob Wilk, CRO

MARKETING AT FAN SPEED: CONTEXTUAL INTELLIGENCE AND THE FANDOM FLYWHEEL

Fanatics

Jamie Coombes, VP of Media Strategy

Cognitiv

Jeremy Fain, Co-Founder & CEO

Lenovo

Stephanie Hoffman, Global CMO, Digital Commerce

Ad Age

Moderator: Gillian Follett, Social Media & Influencer Marketing Reporter

CULTURAL AGILITY: SCALING IMPACT IN THE CREATOR ERA

Mars Snacking

Ashley Gill, VP Brand and Content

TikTok

Moritz Bartsch, Global Head of TikTok Creative Product Operations

Olympian and Creator

Chari Hawkins

Integral Ad Science

Moderator: Lisa Utzschneider, CEO

GAME ON

Why Sports Is Winning the Battle for Attention, Scale, and Spend

3:00-4:45pm

THE PREMIUM PLAY: SPORTS, ACCESS, AND THE BUSINESS OF LUXURY EXPERIENCE

U.S. SailGP Team

Mike Buckley, Team Principal, CEO & Co-Owner

Marriott Luxury Brands

George Hammer, Head of Marketing

3C Ventures

Interviewer: Greg Safran, Partner, Commercial Advisory

THE NEW OWNERSHIP ERA: HOW MODERN SPORTS BRANDS ARE BEING BUILT DIFFERENTLY

776

Alexis Ohanian, Founder & General Partner

Chelsea FC Women

Aki Mandhar, CEO

LOVB LA

Ana Mendy, President & Owner

3C Ventures

Moderator: Michael Kassan, Founder & CEO

HOME FIELD ADVANTAGE: WHEN SPORTS BECOME YOUR MOST POWERFUL MARKETING PLATFORM

THE TEAM

Elizabeth Lindsey, Global President, Brands and Properties

Flowcode

Tim Armstrong, Founder & CEO

State Farm

Kristyn Cook, Chief Agency, Sales and Marketing Officer

MLB

Uzma Rawn Dowler, CMO

3C Ventures

Moderator: Alex Goldberger, Partner, Strategic Advisory, 3C Ventures

FROM MOVEMENT TO MARKET FORCE: THE BUSINESS OF WOMEN’S SPORTS

Deep Blue Sports + Entertainment

Laura Correnti, Founder

Geico

Arianna Orpello, CMO

3C Ventures

Moderator: Jason Schulweis, Partner, Commercial Strategy

THE NBA IN EUROPE: BUILDING BASKETBALL’S NEXT GLOBAL FRONTIER

NBA Europe & Middle East

George Aivazoglou, Managing Director

RedBird Capital Partners

Brandon Snow, Chief Commercial Officer

Paris Saint-Germain

Richard Heaselgrave, CRO

3C Ventures

Moderator: Michael Kassan, Founder & CEO

Monday-Thursday

Happy Hours

4:00pm-6:00pm

Join us for daily “Sunset Sips” hosted by Zeta Global
Featuring live sets by DJ Spider

Plage 3CV Happy Hours at Zeta Cafe